Betonia - Visual Identity
Brand identity for Betonia, a concept café by Tommy Myllymäki and Pi Le. Rooted in craftsmanship and discovery, the concept revolves around carefully selected coffee beans and thoughtfully paired pastries.
The name takes inspiration from the flower, symbolizing surprise and discovery - a fitting reflection of the café’s mission to delight guests with unexpected nuances in every visit. The visual identity seeks to mirror this ethos: Scandinavian, minimalist, and modern, with subtle references to botany and flora. Its clean expression allows the coffee itself to take center stage.
The name takes inspiration from the flower, symbolizing surprise and discovery - a fitting reflection of the café’s mission to delight guests with unexpected nuances in every visit. The visual identity seeks to mirror this ethos: Scandinavian, minimalist, and modern, with subtle references to botany and flora. Its clean expression allows the coffee itself to take center stage.
