Modular - Brand Typography
Brand typography for the fictive brand Modular - a package delivery company offering a new and easier way to send and track packages. The identity revolves around flexibility, which is consistent throughout the company's packaging, pick-up, delivery, and tracking services. The idea was to create an adaptive font, where the letters expand and change shape by stretching.
The alphabet was redrawn in different widths to fit various formats.
The alphabet was redrawn in different widths to fit various formats.






